{"product_id":"9783658281366","title":"Kundenmanagement \u0026 Electronic Commerce: Predicting Value Pre and Post Sales","description":"\u003ch1\u003eKundenmanagement \u0026amp; Electronic Commerce: Predicting Value Pre and Post Sales\u003c\/h1\u003e \u003ch2\u003eBeirau, David\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe  main goal of this book is explaining which customers create value for  suppliers and thereby realizes a better understanding of how suppliers  can improve their revenue for value proposition and value creation in  industrial markets. Two  studies examine customer characteristics which moderate the  relationship between supplier behavior and sales performance. The  results support companies to identify and target customer contact  persons and companies who show higher potential to create future value  to the supplier and, therefore, should be approached and maintained. \u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-10-02\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658281366\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-28137-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 191\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45584743891084,"sku":"9783658281366","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658281366.jpg?v=1776524507","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658281366","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}