BestMasters: Assessment of the Relevance of Nudging in the Corporate Context

Rauscher, Susanne; Zielke, Annika

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

Details

Published by: Springer Gabler

Publication Date: 2019-10-25

Format: Paperback

ISBN-13: 9783658280161

DOI: 10.1007/978-3-658-28017-8

Dimensions: 210cm x148cm

Pages: 130