{"product_id":"9783658197636","title":"Handel und Internationales Marketing Retailing and International Marketing: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations\u003c\/h1\u003e \u003ch2\u003eHuber, Cathrin\u003c\/h2\u003e \u003cp\u003eCathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-11-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658197636\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-19764-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 181\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47672570773644,"sku":"9783658197636","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658197636.jpg?v=1776524485","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658197636","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}