{"product_id":"9783658184162","title":"Strategic Marketing: Market-Oriented Corporate and Business Unit Planning","description":"\u003ch1\u003eStrategic Marketing: Market-Oriented Corporate and Business Unit Planning\u003c\/h1\u003e \u003ch2\u003eTomczak, Torsten; Reinecke, Sven; Kuss, Alfred\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003cbr\u003e\u003c\/strong\u003eThe information basis of marketing planning\u003cbr\u003eMarket-oriented corporate planning\u003cbr\u003eMarket-oriented business unit planning\u003cbr\u003ePlanning the marketing mix\u003cbr\u003eMarketing implementation and management control\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-09-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658184162\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-18417-9\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 253\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden GmbH","offers":[{"title":"Default Title","offer_id":44775515062412,"sku":"9783658184162","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658184162.jpg?v=1772938740","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658184162","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}