{"product_id":"9783658116385","title":"BestMasters: Classification, Benefits and Success Factors","description":"\u003ch1\u003eBestMasters: Classification, Benefits and Success Factors\u003c\/h1\u003e \u003ch2\u003eSesselmann, Jörg\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eJörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-11-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658116385\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-11639-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 99\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47409349984396,"sku":"9783658116385","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658116385.jpg?v=1775834948","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658116385","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}