Factors Driving Social Network Site Usage

Ernst, Claus-Peter H.

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Details

Published by: Springer Gabler

Publication Date: 2015-06-10

Format: Paperback

ISBN-13: 9783658099176

DOI: 10.1007/978-3-658-09918-3

Dimensions: 210cm x148cm

Pages: 123