{"product_id":"9783658098360","title":"The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms","description":"\u003ch1\u003eThe Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms\u003c\/h1\u003e \u003ch2\u003eScholz, Nadine\u003c\/h2\u003e \u003cp\u003eNadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-06-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658098360\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-09837-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 86\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47675972223116,"sku":"9783658098360","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658098360.jpg?v=1776545661","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658098360","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}