{"product_id":"9783658089290","title":"Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities","description":"\u003ch1\u003eLow-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities\u003c\/h1\u003e \u003ch2\u003eKrämer, Aline\u003c\/h2\u003e \u003cp\u003eThe dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-03-10\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658089290\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-08930-6\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 364\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47411417415820,"sku":"9783658089290","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658089290.jpg?v=1775842592","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658089290","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}