{"product_id":"9783658076832","title":"Applied Marketing Science \/ Angewandte Marketingforschung: Sponsorship in a National and International Environment","description":"\u003ch1\u003eApplied Marketing Science \/ Angewandte Marketingforschung: Sponsorship in a National and International Environment\u003c\/h1\u003e \u003ch2\u003eLucas, Christian\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eChristian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-11-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658076832\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-07684-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 185\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47672591876236,"sku":"9783658076832","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658076832.jpg?v=1776524691","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658076832","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}