{"product_id":"9783658075255","title":"Markt- und Unternehmensentwicklung Markets and Organisations: A Study in the Mass Customization Industry","description":"\u003ch1\u003eMarkt- und Unternehmensentwicklung Markets and Organisations: A Study in the Mass Customization Industry\u003c\/h1\u003e \u003ch2\u003eThallmaier, Stefan R.\u003c\/h2\u003e \u003cp\u003eStefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-10-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658075255\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-07526-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 218\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45584742121612,"sku":"9783658075255","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658075255.jpg?v=1775795432","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658075255","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}