{"product_id":"9783658050931","title":"Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers","description":"\u003ch1\u003eRealizing Business Model Innovation: A Strategic Approach for Business Unit Managers\u003c\/h1\u003e \u003ch2\u003eTrapp, Martin\u003c\/h2\u003e \u003cp\u003eToday’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-02-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658050931\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-05094-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 184\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47675405598860,"sku":"9783658050931","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658050931.jpg?v=1776542099","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658050931","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}