Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

Trapp, Martin

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Details

Published by: Springer Gabler

Publication Date: 2014-02-12

Format: Paperback

ISBN-13: 9783658050931

DOI: 10.1007/978-3-658-05094-8

Dimensions: 210cm x148cm

Pages: 184