Handel und Internationales Marketing Retailing and International Marketing: Internationalization Patterns, Mode Changes, Configurations and Success Factors

Olejnik, Edith

With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three different internationalization patterns that SMEs take and analyzes how these patterns develop over time. Second, she looks at dynamic changes of foreign operation modes and the managerial reasons for these changes. Third, she derives an empirical classification of smaller family firms and profiles them using a comprehensive set of organizational variables. Fourth, she investigates the relationship between firm-level processes and dynamic capabilities in driving the international performance of SMEs. Based on theoretical considerations and empirical analyses this work provides important implications for research and management practice.

Details

Published by: Springer Gabler

Publication Date: 2014-02-04

Format: Paperback

ISBN-13: 9783658048754

DOI: 10.1007/978-3-658-04876-1

Dimensions: 210cm x148cm

Pages: 184