European Advertising Academy: The Changing Roles of Advertising

Rosengren, Sara; Dahlén, Micael; Okazaki, Shintaro

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Details

Published by: Springer Gabler

Publication Date: 2013-06-12

Format: Hardcover

ISBN-13: 9783658023645

DOI: 10.1007/978-3-658-02365-2

Dimensions: 210cm x148cm

Pages: 407