{"product_id":"9783658004552","title":"International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences","description":"\u003ch1\u003eInternational Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences\u003c\/h1\u003e \u003ch2\u003eChristiaans, Lena\u003c\/h2\u003e \u003cp\u003eThe increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-11-27\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658004552\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-00456-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 265\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47405789970572,"sku":"9783658004552","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658004552.jpg?v=1775824553","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658004552","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}