{"product_id":"9783642544866","title":"Media Business and Innovation: Firms and User Perspectives","description":"\u003ch1\u003eMedia Business and Innovation: Firms and User Perspectives\u003c\/h1\u003e \u003ch2\u003eLugmayr, Artur; Dal Zotto, Cinzia\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. \u003c\/p\u003e\u003cp\u003eVolume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-05-23\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783642544866\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-642-54487-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 473\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":47405940113548,"sku":"9783642544866","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642544866.jpg?v=1775824936","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783642544866","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}