Technology Roadmapping for Strategy and Innovation: Charting the Route to Success

Moehrle, Martin; Isenmann, Ralf; Phaal, Robert

Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning.
The book provides a comprehensive survey of technology roadmapping since it contains papers by leading European, American and Asian experts, provides orientation regarding different methods of technology roadmapping and their interconnections, supplies readers with a compilation of the most important submethods, and embeds and links technology roadmapping in the framework of management research.
This book aims at becoming the leading compendium on technology roadmapping.

Details

Published by: Springer

Publication Date: 2015-06-28

Format: Paperback

ISBN-13: 9783642437298

DOI: 10.1007/978-3-642-33923-3

Dimensions: 235cm x155cm

Pages: 285