{"product_id":"9783642270741","title":"Management for Professionals","description":"\u003ch1\u003eManagement for Professionals\u003c\/h1\u003e \u003ch2\u003eHelm, Sabrina; Liehr-Gobbers, Kerstin; Storck, Christopher\u003c\/h2\u003e \u003cp\u003eReputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-11-11\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783642270741\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-642-19266-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 300\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":47671659495564,"sku":"9783642270741","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642270741.jpg?v=1776519523","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783642270741","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}