{"product_id":"9783642084966","title":"The Dynamics of Innovation: Strategic and Managerial Implications","description":"\u003ch1\u003eThe Dynamics of Innovation: Strategic and Managerial Implications\u003c\/h1\u003e \u003ch2\u003eBrockhoff, Klaus; Chakrabarti, Alok K.; Hauschildt, Jürgen\u003c\/h2\u003e \u003cp\u003eJorg Bensinger, a group head of Audi corporation's R\u0026amp;D depart­ ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem­ bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex­ periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R\u0026amp;D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech­ nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben­ singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem­ bers were informed, and after some rallying the board found a con­ sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-12-08\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783642084966\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-03988-5\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 349\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":44358593249420,"sku":"9783642084966","price":152.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783642084966.jpg?v=1771526587","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783642084966","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}