Procurement Marketing: A Strategic Concept

Koppelmann, Udo; Lüders, A.

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Details

Published by: Springer

Publication Date: 2010-12-03

Format: Paperback

ISBN-13: 9783642084133

DOI: 10.1007/978-3-662-09459-4

Dimensions: 235cm x155cm

Pages: 184