{"product_id":"9783540644590","title":"Procurement Marketing: A Strategic Concept","description":"\u003ch1\u003eProcurement Marketing: A Strategic Concept\u003c\/h1\u003e \u003ch2\u003eKoppelmann, Udo; Lüders, A.\u003c\/h2\u003e \u003cp\u003eThis book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 1998-07-16\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783540644590\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-09459-4\u003c\/p\u003e \u003cp\u003eDimensions: 234cm x156cm\u003c\/p\u003e \u003cp\u003ePages: 184\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":47667484328076,"sku":"9783540644590","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783540644590.jpg?v=1776455468","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783540644590","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}