{"product_id":"9783540436119","title":"Moving into Mass Customization: Information Systems and Management Principles","description":"\u003ch1\u003eMoving into Mass Customization: Information Systems and Management Principles\u003c\/h1\u003e \u003ch2\u003eRautenstrauch, Claus; Seelmann-Eggebert, Ralph; Turowski, Klaus\u003c\/h2\u003e \u003cp\u003eMass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and\/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2002-07-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783540436119\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-642-56192-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 248\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":50148545364108,"sku":"9783540436119","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783540436119.jpg?v=1779565616","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783540436119","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}