Moving into Mass Customization: Information Systems and Management Principles

Rautenstrauch, Claus; Seelmann-Eggebert, Ralph; Turowski, Klaus

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

Details

Published by: Springer

Publication Date: 2002-07-09

Format: Paperback

ISBN-13: 9783540436119

DOI: 10.1007/978-3-642-56192-4

Dimensions: 235cm x155cm

Pages: 248