{"product_id":"9783540396314","title":"International Direct Marketing: Principles, Best Practices, Marketing Facts","description":"\u003ch1\u003eInternational Direct Marketing: Principles, Best Practices, Marketing Facts\u003c\/h1\u003e \u003ch2\u003eKrafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eDirect marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.\u003c\/p\u003e\n\u003cp\u003eThis book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2007-10-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783540396314\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-540-39632-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 326\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":49938687164556,"sku":"9783540396314","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783540396314.jpg?v=1779046226","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783540396314","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}