{"product_id":"9783409143332","title":"Trade Show Management Planning, Implementing and Controlling of Trade Shows, Conventions and Events.","description":"\u003ch1\u003eTrade Show Management\u003c\/h1\u003e\u003ch2\u003ePlanning, Implementing and Controlling of Trade Shows, Conventions and Events.\u003c\/h2\u003e\u003ch3\u003eManfred Kirchgeorg | Werner Dornscheidt | Wilhelm Giese | Norbert Stoeck\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eExtensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service contractors. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making.\u003cbr\u003e\r\nThe conceptualization of succesful trade shows and conventions is demonstrated by numerous best practices.\u003cbr\u003e\r\n\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003eProf. Manfred Kirchgeorg  is Head of  the Department of  Marketing Management at the HHL Leipzig Graduate School of Management.  \u003cbr\u003e\r\nWerner M. Dornscheidt is  CEO \u0026amp; President  of Messe Düsseldorf  Group.\u003cbr\u003e\r\nWilhelm Giese is former  CEO \u0026amp; President  of  Messe Düsseldorf  Group.\u003cbr\u003e\r\nDr. Norbert Stoeck is Practice Group Manager at Roland Berger Strategy Consultants.\u003cbr\u003e\r\n\u003cbr\u003e\r\n\u003cbr\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 August 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eGabler Verlag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eGabler Verlag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783409143332\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e1138\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Gabler Verlag","offers":[{"title":"Default Title","offer_id":51679010783372,"sku":"9783409143332","price":269.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783409143332.jpg?v=1785264146","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783409143332","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}