{"product_id":"9783319945460","title":"Management for Professionals: A Practical Guide to Starting and Running a New Business","description":"\u003ch1\u003eManagement for Professionals: A Practical Guide to Starting and Running a New Business\u003c\/h1\u003e \u003ch2\u003eHarris, Tom\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMany people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eFeaturing case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-08-22\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319945460\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-94547-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 146\u003c\/p\u003e ","brand":"Springer-Verlag Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":44676825677964,"sku":"9783319945460","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319945460.jpg?v=1776519763","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319945460","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}