{"product_id":"9783319942797","title":"Learning to Sell Sex(ism): Advertising Students and Gender","description":"\u003ch1\u003eLearning to Sell Sex(ism): Advertising Students and Gender\u003c\/h1\u003e \u003ch2\u003eO'Driscoll, Aileen\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e \u003cdiv\u003e  \u003cdiv\u003e \u003cdiv\u003e \u003cp\u003eThis book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, \u003ci\u003eLearning to Sell Sex(ism)\u003c\/i\u003e adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducingstereotypical and sexist content emanating from the industry.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eLearning to Sell Sex(ism) \u003c\/i\u003ewill be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing. \u003c\/p\u003e\n\n\u003c\/div\u003e \u003c\/div\u003e  \u003c\/div\u003e \u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-11-06\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319942797\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-94280-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 215\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47525725896844,"sku":"9783319942797","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319942797.jpg?v=1776027385","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319942797","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}