{"product_id":"9783319920832","title":"Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018","description":"\u003ch1\u003eAdvances in National Brand and Private Label Marketing: Fifth International Conference, 2018\u003c\/h1\u003e \u003ch2\u003eMartínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Chernev, Alexander\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand \u0026amp; Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was \"Building Strong Brands in the Digital Age\". \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-05-30\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319920832\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-92084-9\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 177.0\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45605916573836,"sku":"9783319920832","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319920832.jpg?v=1767720180","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319920832","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}