Management for Professionals: The BESTX® Method for Sustainably Managing Networks and Channels

Moretti, Livio

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.

Bruno Barcelos, General Manager Sandoz, a Novartis Company

Details

Published by: Springer

Publication Date: 2018-11-13

Format: Hardcover

ISBN-13: 9783319919584

DOI: 10.1007/978-3-319-91959-1

Dimensions: 235cm x155cm

Pages: 216