{"product_id":"9783319861463","title":"Palgrave Studies in Political Marketing and Management: A New Architecture","description":"\u003ch1\u003ePalgrave Studies in Political Marketing and Management: A New Architecture\u003c\/h1\u003e \u003ch2\u003eMensah, Kobby\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, \u003ci\u003ePolitical Marketing and Management in Ghana\u003c\/i\u003e emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-08-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319861463\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-57373-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 207\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47692824903820,"sku":"9783319861463","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319861463.jpg?v=1776697357","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319861463","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}