{"product_id":"9783319856995","title":"Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services","description":"\u003ch1\u003eCross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services\u003c\/h1\u003e \u003ch2\u003eAntczak, Anna; Sypniewska, Barbara A.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eProviding in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. \u003ci\u003eCross-cultural Personal Selling\u003c\/i\u003e provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-08-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319856995\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-55577-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 160\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47525332222092,"sku":"9783319856995","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319856995.jpg?v=1776022984","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319856995","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}