{"product_id":"9783319843155","title":"Springer Texts in Business and Economics","description":"\u003ch1\u003eSpringer Texts in Business and Economics\u003c\/h1\u003e \u003ch2\u003eTurban, Efraim; Whiteside, Judy; King, David; Outland, Jon\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.\u003c\/p\u003e\u003cp\u003eThe book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003c\/p\u003e\u003cthe following=\"\" tutorials=\"\" are=\"\" not=\"\" related=\"\" to=\"\" any=\"\" specific=\"\" chapter.=\"\" they=\"\" cover=\"\" the=\"\" essentials=\"\" technologies=\"\" and=\"\" provide=\"\" a=\"\" guide=\"\" resources.=\"\"\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-08-18\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319843155\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-50091-1\u003c\/p\u003e \u003cp\u003eDimensions: 279cm x210cm\u003c\/p\u003e \u003cp\u003ePages: 435\u003c\/p\u003e \u003c\/the\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":44450708324492,"sku":"9783319843155","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319843155.jpg?v=1775784974","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319843155","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}