{"product_id":"9783319804835","title":"Springer Proceedings in Business and Economics: Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015","description":"\u003ch1\u003eSpringer Proceedings in Business and Economics: Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015\u003c\/h1\u003e \u003ch2\u003eBellemare, Jocelyn; Carrier, Serge; Nielsen, Kjeld; Piller, Frank T.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis proceedings volume presents the latest research from\nthe worldwide mass customization, personalization and co-creation (MCPC)\ncommunity bringing together new thoughts and results from various disciplines\nwithin the field. The chapters are based on papers from The MCPC 2015\nConference where the emphasis was placed on “managing complexity.” MCPC is now\nbeginning to emerge in many industries as a profitable business model. But\ncustomization and personalization go far beyond the sheer individualization of\nproducts and become an extension of current business models and production\nstyles. This book covers topics such as complexity management of\nknowledge-based systems in manufacturing design and production, sustainable\nmass customization, choice navigation, and product modeling. The chapters are\ncontributed by a wide range of specialists, offering cutting-edge research, as\nwell as insightful advances in industrial practice in key areas.\u003c\/p\u003e\n\nThe MCPC 2015 Conference had a strong focus on real life\nMCPC applications, and this proceedings volume reflects this. MCPC strategies\naim to profit from the fact that people are different. Their objective is to\nturn customer heterogeneities into profit opportunities, hence addressing the\ncurrent trend of long tail business models. Mass customization means to provide\ngoods and services that best serve individual customers’ personal needs with\nnear mass production efficiency. This book brings together the latest from MCPC\nthought leaders, entrepreneurs, technology developers, and researchers that use\nthese strategies in practice.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-06-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319804835\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-29058-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 473\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45605915328652,"sku":"9783319804835","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319804835.jpg?v=1774527959","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319804835","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}