{"product_id":"9783319797212","title":"Management for Professionals: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time","description":"\u003ch1\u003eManagement for Professionals: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time\u003c\/h1\u003e \u003ch2\u003eBusch, Oliver\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis\nfundamental guide on programmatic advertising explains in detail how automated, data-driven advertising\nreally works in practice and how the right adoption leads to a competitive advantage for\nadvertisers, agencies and media. The new way of planning, steering and measuring marketing may\nstill appear complex and threatening but promising at once to most decision makers. This\ncollaborative compendium combines proven experience and best practice in 22 articles\nwritten by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann\/Project-A,\nPeter Würtenberger\/Axel-Springer, Deirdre McGlashan\/MediaCom, Dr. Marc\nGrether\/Xaxis, Michael Lamb\/MediaMath, Carolin Owen\/IPG, Stefan Bardega\/Zenith,\nArun Kumar\/Cadreon, Dr. Ralf Strauss\/Marketingverband,\nJonathan Becher\/SAP and many more great minds.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-03-31\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319797212\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-25023-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 279\u003c\/p\u003e ","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":44450718023820,"sku":"9783319797212","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319797212.jpg?v=1776519755","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319797212","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}