The Academy of International Business: Institutions, Strategy and Performance

Castellani, Davide; Narula, Rajneesh; Nguyen, Quyen T. K.; Surdu, Irina; Walker, James T.

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.

This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.

Details

Published by: Palgrave Macmillan

Publication Date: 2018-02-27

Format: Hardcover

ISBN-13: 9783319702193

DOI: 10.1007/978-3-319-70220-9

Dimensions: 235cm x155cm

Pages: 324