{"product_id":"9783319578811","title":"Eye Tracking Methodology: Theory and Practice","description":"\u003ch1\u003eEye Tracking Methodology: Theory and Practice\u003c\/h1\u003e \u003ch2\u003eDuchowski, Andrew T.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.\u003c\/p\u003e\u003cp\u003eThe third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.\u003c\/p\u003e\u003cp\u003eOpening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-06-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319578811\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-57883-5\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 366\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45662909956236,"sku":"9783319578811","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319578811.jpg?v=1776011481","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319578811","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}