{"product_id":"9783319495408","title":"Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy","description":"\u003ch1\u003eStrategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy\u003c\/h1\u003e \u003ch2\u003ePfeffermann, Nicole; Gould, Julie\u003c\/h2\u003e \u003cp\u003eThis contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume \"Strategy and Communication for Innovation\" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-03-15\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319495408\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-49542-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 424\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45589350252684,"sku":"9783319495408","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319495408.jpg?v=1777999539","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319495408","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}