Palgrave Pivots in Sports Economics

Nalbantis, Georgios; Pawlowski, Tim

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

Details

Published by: Palgrave Macmillan

Publication Date: 2017-02-13

Format: Hardcover

ISBN-13: 9783319480749

DOI: 10.1007/978-3-319-48075-6

Dimensions: 210cm x148cm

Pages: 200