{"product_id":"9783319463902","title":"India Studies in Business and Economics: Key Elements and Corporate Perspectives for Frugal Innovations","description":"\u003ch1\u003eIndia Studies in Business and Economics: Key Elements and Corporate Perspectives for Frugal Innovations\u003c\/h1\u003e \u003ch2\u003eHerstatt, Cornelius; Tiwari, Rajnish\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIndia is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R\u0026amp;D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-12-15\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319463902\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-46392-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 254\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45587222626444,"sku":"9783319463902","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319463902.jpg?v=1774527055","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319463902","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}