{"product_id":"9783319413686","title":"Redefining Risk \u0026 Return: The Economic Red Phone Explained","description":"\u003ch1\u003eRedefining Risk \u0026amp; Return: The Economic Red Phone Explained\u003c\/h1\u003e \u003ch2\u003eLyng Jensen, Jesper; Sublett, Susanne\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e  \u003cp\u003eThis  book is the first attempt to re-define objective risk. It addresses the cost of running out of capital as a generalized cost syndrome  and explains how it is possible to describe this cost in such a way as to give  it practical, real-life significance for personal finances, company finances  and the economy as a whole. The  discussion begins by presenting an intuitive and useful definition of risk:  the probability of prospective capital shortfall. From this point it establishes a risk theory and expands the work of major thinkers such as Frank Knight and John Maynard  Keynes, and adds reserve capital as a new financial risk management tool, with  an economic function that is different from savings. This book will be of  interest to economists, politicians, and decision makers as well as to the  general public.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-03-21\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319413686\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-41369-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 156\u003c\/p\u003e ","brand":"Risky Business Publishing","offers":[{"title":"Default Title","offer_id":47693285916812,"sku":"9783319413686","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319413686.jpg?v=1776773185","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319413686","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}