{"product_id":"9783319399454","title":"Advances in National Brand and Private Label Marketing: Third International Conference, 2016","description":"\u003ch1\u003eAdvances in National Brand and Private Label Marketing: Third International Conference, 2016\u003c\/h1\u003e \u003ch2\u003eMartínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Gijsbrecht, Els\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-06-07\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319399454\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-39946-1\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 161.0\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45605911986316,"sku":"9783319399454","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319399454.jpg?v=1767720095","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319399454","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}