{"product_id":"9783319386973","title":"Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress","description":"\u003ch1\u003eGlobal Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress\u003c\/h1\u003e \u003ch2\u003eManrai, Ajay K.; Meadow, H. Lee\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme \u003ci\u003eGlobal Perspectives in Marketing for the 21st Century\u003c\/i\u003e. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.\u003c\/p\u003e\u003cp\u003eFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the \u003ci\u003eJournal of the Academy of Marketing Science (JAMS)\u003c\/i\u003e and \u003ci\u003eAMS Review\u003c\/i\u003e. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-10-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319386973\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-17356-6\u003c\/p\u003e \u003cp\u003eDimensions: 279.0cm x210.0cm\u003c\/p\u003e \u003cp\u003ePages: 505.0\u003c\/p\u003e ","brand":"Academy of Marketing Science","offers":[{"title":"Default Title","offer_id":45606016221324,"sku":"9783319386973","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319386973.jpg?v=1767721469","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319386973","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}