Management for Professionals: How Digitalization of Communication Is Revolutionizing Reputation Management

Aula, Pekka; Heinonen, Jouni

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

Details

Published by: Springer

Publication Date: 2016-08-23

Format: Paperback

ISBN-13: 9783319372648

DOI: 10.1007/978-3-319-22008-6

Dimensions: 235cm x155cm

Pages: 214