{"product_id":"9783319370743","title":"Urban Innovation Networks: Understanding the City as a Strategic Resource","description":"\u003ch1\u003eUrban Innovation Networks: Understanding the City as a Strategic Resource\u003c\/h1\u003e \u003ch2\u003eGutzmer, Alexander\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-08-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319370743\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-24624-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 123\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47693064274060,"sku":"9783319370743","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319370743_20f5fca2-4c61-4b19-b638-3baae47d186b.jpg?v=1776772366","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319370743","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}