Management for Professionals: Winning and Keeping Customers with Enhanced Usability and User Experience

Robier, Johannes

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Details

Published by: Springer

Publication Date: 2016-08-23

Format: Paperback

ISBN-13: 9783319370569

DOI: 10.1007/978-3-319-21062-9

Dimensions: 235cm x155cm

Pages: 121