Management for Professionals: The Zurich Model of Customer-Centricity

Auge-Dickhut, Stefanie; Koye, Bernhard; Liebetrau, Axel

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Details

Published by: Springer

Publication Date: 2016-10-15

Format: Paperback

ISBN-13: 9783319368795

DOI: 10.1007/978-3-319-19938-2

Dimensions: 235cm x155cm

Pages: 195