{"product_id":"9783319311319","title":"Management for Professionals: How Companies Can Use Big Data in the Value Chain","description":"\u003ch1\u003eManagement for Professionals: How Companies Can Use Big Data in the Value Chain\u003c\/h1\u003e \u003ch2\u003eCordon, Carlos; Garcia-Milà, Pau; Ferreiro Vilarino, Teresa; Caballero, Pablo\u003c\/h2\u003e \u003cp\u003eThis book presents\nstrategies and practices to allow everyday companies to cope with the\nfundamentally changing landscape of business models and to take advantage of\nthe huge business opportunities arising from the advent of big data. It\ndevelops several case studies from companies in traditional industries like\nLEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,\nwhich is partnering with major multinationals to develop new business models\nusing big data. The book argues that businesses need to adapt and embark on\ntheir big data journey, helps them take the first step, and guides them along\ntheir way. It presents successful examples and deducts essential takeaway\nlessons from them, equipping executives to capitalize on big data and enabling\nthem to make intelligent decisions in the big data transformation, giving their\ncompanies an essential competitive edge.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-06-09\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319311319\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-31132-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 144\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47671664672908,"sku":"9783319311319","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319311319.jpg?v=1776519628","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319311319","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}