{"product_id":"9783319220079","title":"Management for Professionals: How Digitalization of Communication Is Revolutionizing Reputation Management","description":"\u003ch1\u003eManagement for Professionals: How Digitalization of Communication Is Revolutionizing Reputation Management\u003c\/h1\u003e \u003ch2\u003eAula, Pekka; Heinonen, Jouni\u003c\/h2\u003e \u003cp\u003eThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-10-28\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319220079\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-22008-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 214\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47671664476300,"sku":"9783319220079","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319220079.jpg?v=1776519617","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319220079","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}