{"product_id":"9783319186955","title":"Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference","description":"\u003ch1\u003eCultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference\u003c\/h1\u003e \u003ch2\u003eSharma, Dheeraj\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme \u003ci\u003eCultural Perspectives in a Global Marketplace\u003c\/i\u003e. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.\u003c\/p\u003e\u003cp\u003eFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the \u003ci\u003eJournal of the Academy of Marketing Science\u003c\/i\u003e \u003ci\u003e(JAMS)\u003c\/i\u003e and \u003ci\u003eAMS Review. \u003c\/i\u003eVolumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-06-10\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319186955\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-18696-2\u003c\/p\u003e \u003cp\u003eDimensions: 279.0cm x210.0cm\u003c\/p\u003e \u003cp\u003ePages: 145.0\u003c\/p\u003e ","brand":"Academy of Marketing Science","offers":[{"title":"Default Title","offer_id":45606013665420,"sku":"9783319186955","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319186955.jpg?v=1767721352","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783319186955","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}