Management for Professionals: Theory and Practice

Abraham, Jorij

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Details

Published by: Springer

Publication Date: 2014-05-19

Format: Hardcover

ISBN-13: 9783319048840

DOI: 10.1007/978-3-319-04885-7

Dimensions: 235cm x155cm

Pages: 179